Description
Organization Corporate Reputations Review Directions
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Each student should complete an organization corporate reputation review. This review should include the following sections.
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Organization Introduction
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Briefly introduce your selected organization. Include a brief review of the organization’s history, description of product or services, mission, vision, and values, current organizational chart, and description of facilities.
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Reputation Review
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Using the Corporate Reputation Quotient (Fombrum et al.999) or Sport Team Reputation Model (Jang et al., 2015) each student will evaluate the selected organizations reputation based on the components of the model they select. The model you will select will depend on the sport organization you review.
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Please note both selections are submitted as one paper. Think of each section as a level one heading in APA format.
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As part of your review, use appropriate sources from scholarly journals, trade journals, books, newspapers, magazines, newspapers, and other sources. Each review should evaluate the organization used the six reputation quotient drivers and driver attributes. Include appropriate support information for each driver. The completed document should include in-text citation reference list. Use APA format for all citations.
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Document Typing Directions Organization Corporate Reputation Review:
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- Double Space
- Size 12 Times New Roman Font
- One Inch Margins Right, Left, Top, and Bottom
- Use of Appropriate Headings Levels
- Cover Page
- APA Format (reference citations)
- Document Length: 8-10 pages (Not included in page count: cover page, abstract, or reference list)
- Part 1 and Part 2 of the review are submitted in the same document at the same time. There are not two deadlines for this assignment.
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Organization Corporate Reputation Review
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40% of Total Points |
Appearance |
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10% |
Follows Written Directions |
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10% |
APA In-text /Full Reference Citations / References text or other source within answers |
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10% |
Spelling and Grammar |
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10% |
Paragraph Structure and Length (3-5 sentences per paragraph minimum) |
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60% of Total Points |
Answer Content Demonstrates |
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10% |
Shows minimal understanding of the assignment, provides only part of the information requested with no examples or references to support their ideas or all aspects of the CRQ or STRM. |
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20% |
Shows beginners understanding of the assignment and Corporate Reputation Quotient (CRQ) or Sport Team Reputation Model (STRM) fails to address all aspects of the assignment, fails to provide examples or references to support all aspects of the CRQ or STRM. |
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30% |
Shows novice understanding of the assignment and Corporate Reputation Quotient (CRQ) or Sport Team Reputation Model (STRM), fails to address all aspects of the assignment, fails to provide examples or references to support all aspects of the CRQ or STRM |
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40% |
Shows understanding of the assignment and Corporate Reputation Quotient (CRQ) or Sport Team Reputation Model (STRM), fails to address all aspects of the assignment, fails to provide examples or references to support all aspects of the CRQ or STRM. |
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50% |
Shows understanding of the assignment and Corporate Reputation Quotient (CRQ) or Sport Team Reputation Model (STRM), address all aspects of the assignment, fails to provide examples or references to support all aspects of the CRQ or STRM in a few areas |
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60% |
Shows excellent understanding of the assignment and Corporate Reputation Quotient (CRQ) or Sport Team Reputation Model (STRM), address all aspects of the assignment, provides examples or references to support all aspects of the CRQ, provides insightfulness in their application of the CRQ or STRM. |
