Description
you will create a detailed outline of a social media style guide for a fictional company (more on that below). If you are familiar with any of the academic citation styles (APA, MLA, Chicago, etc.), then you are familiar with style guides. Youve just been hired to manage the social media presence of a regional chain of popular bakeries in the Southeast. The chain already has a social media presence on Facebook and Instagram but has only been posting sporadically and without a specific purpose. Your new boss has tasked you with adding a company Twitter account to their social media repertoire and drafting a style guide that would ensure their online presence across all three social media platforms are both coherent and consistent. Among the things your boss wants included in the style guide are spelling and formatting standards and color scheme as well as a clear message with a consistent tone and purpose. Your job is to write up a social media style guide that addresses these areas in a concise and readable format.
should be around 1½ – 2 pages long, should include sections and appropriate headings, and be as specific as possible. You have some freedom to choose what kind of bakery youre creating this for, i.e. it can be an upscale French style or a family friendly place or it can cater to people who have the munchies at 1am or any number of other possibilities. there style guide should be well organized and needs to include both content AND form, meaning you should determine what the bakerys overall message is and how it should look on each platform. Although companies can and often do crosspost their content onto multiple platforms, its not always the best strategy depending upon the platform. So determine what the message is and then consider what that message looks and sounds like in 280 characters (Twitter), and what that same message looks and sounds like when it requires a photo (Instagram), and what that same message looks and sounds like to the demographic who uses Facebook.
