Prior to beginning work on this discussion forum, read Chapter 8 from Carlson's textbook. In addition, on page 228 in the Carlson textbook, there is a case study on Brenna Schneider and 99Degrees – Operations Under Fire. Read the case study and address the following questions.
- What about the way 99Degrees was founded prepared it for a shock like COVID-19?
- How well has Schneider managed the operational challenges of transitioning from manufacturing garments to Personal Protective Equipment (PPE)?
- What advice would you give Schneider’s incoming COO as someone with deep manufacturing experience joining an entrepreneurial high-growth company?
- Looking forward to a future without COVID-19, what should Schneider do to position the company for further success?
