Description
Introduction:
Describe the farming and juice production industries; and briefly introduce Wiikano Orchard company business history
Body
- Based on thorough reading of the case, depict in a matrix style the opportunities, challenges, strength and weaknesses for Wiikano (SWOT analysis).
- Summarize the proposal and in light of the SWOT analysis, discuss the following:
- What are the other alternatives (proposed solutions) to overcome the losses in profits?
- Why changing the branding might not work in the current situation? How repositioning might be a better alternative to increase customers perceived value of the Tuwa product? And what positioning should be pursued?
- What promotion should Wiikano use to communicate Tuwa differentiation? (the proposal suggested digital marketing, do you think this is feasible investment? Explain.
Conclusion:
In the conclusion part, reflect on the importance of understanding customers and the market place in achieving Business objectives.
References: Use proper documentation of any information used in the report (use APA style of citation and referencing)
