Read Godrej Chotukool: A Cooling Solution for Mass Markets case in your course pack.

Use the readings, presentations, and your analysis of the case to write a two page brief that answers the following questions. You are restricted to a 2 page (1½ -spaced) response. Use 12 point Times Roman font size with one inch margins all around. Do not do any additional research on the company. Confine your analysis and to your reading of the case and the articles assigned.

  1. What are the critical success factors for this product to succeed?
  2. What challenges do you foresee for Godrej as it takes Chotukool to various geographical markets across the country?

Note: You will find it useful to review the readings from Week 3 that pertain to emerging markets before analyzing this case.

Submit your assignment to the Turnitin dropbox located in the assignments area.

NOTE: Follow up answers to this assignment will appear the following day. Please review the follow up to this case.