Customer Relationship Management (CRM) is defined as a “company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on precisely defined customer groups.”

For this assignment, you will develop a CRM program for your chosen business/company (from Module 2 assignment). Follow the steps below to complete this assignment:

  • Use the building blocks presented in Chapter 14 and exhibit 14.2 as your guides to develop your program.
  • Present your CRM program in an essay format following APA guidelines.
  • Include the following items in your essay:
    • Describe your own interpretation of Customer Relationship Management (CRM)
    • List and describe the essential elements of a good CRM program.
  • See rubric associated with this assignment for grading criteria.…