Description
https://www.amazon.com/POM-Wonderful-Presents-Grea…
I will provide more money to rent the video
Watch the entirety of the video and write a 300-500 word reaction. That is, don’t simply recap the video, but reflect and make connections to your own life. You will be evaluated on the sophistication and depth of your response, your ability to make connections to your life, and the quality of your writing. Include a CREATIVE TITLE!
Themes to Consider
- How do you view the cyclical relationship between media and marketing? Is this beneficial or concerning for consumers? Why?
- Were you aware of how interrelated the marketing and movie production processes were before watching this documentary? How do you feel these relationships impact both the movie industry and marketing?
- Is there such a thing as ‘ethical’ marketing? How do you view the slogan, “He’s not selling out, He’s buying in.“?
- What are your impressions of the business/sponsorship side of this marketing, or how the organizations’ purchase/negotiate/direct their promotions?
- Do you feel that banning outdoor promotions/marketing can have an impact? Is it positive or negative?
- Is the presence of marketing in schools something to be concerned about? How old do you think consumers are before they are aware of marketing and are there moral implications to not market to younger demographics?
- How are you impacted by this kind of marketing? Are you aware of this kind of integrated or ‘hidden’ marketing?
- Think back to the Amazon Empire documentary (Links to an external site.), how does Amazon’s integration into media, with streaming and content creation, impact the strategies and tactics described here?
