Description

Review the 2010 Kimberly-Clark Sustainability Report. After reviewing the report, answer the following questions:

  • Does it appear that Kimberly-Clark is responding to traditional market demand patterns, or are they being proactive about what is best for their customers? How do you think the average customer will respond to the information contained in the report? Explain how this is an example of targeted economic development. Contrast with this a general example of economic growth.
  • Describe the various relationships and partnerships in which Kimberly-Clark is currently engaged. How have government agencies helped Kimberly-Clark in their objective to build sustainability not only into their product lines but also into their operations? How has Kimberly-Clark responded to these government agencies, as well as nonprofit agencies and consumers, in their current business model?