Now that you’ve had some time to digest what you’ve learned about revenue management, dynamic pricing based on supply and demand, and unique pricing based on a companies’ knowledge of your behavior across the internet, it is time to ask the question: Is revenue management ethical?

In your post, you may take either a “pro” (it is ethical) or a “con” (it is not ethical) position. Your performance is not based on your position, but on how effectively you support that position. You need to defend your position with logic and facts. Do not under any circumstances use the word or the concept of “Fair.” Fairness is an indefensible emotional argument, not a logical argument. For more information about how your discussion forum posts will be evaluated, please review the Discussion Forum Expectations in the Syllabus & Course Info tab.