First, please watch this quick video and read these articles at the following links, and then answer the following questions:

What managerial accounting topics that you have learned in this class do you think would help Jesse run his business? If he hired you as his accountant, what would be the first few things you think he should implement (in his accounting system) that would help him run O Dang Hummus better, and why? Think about how you would “pitch” Jesse that the information you want to provide him is important (why is it important, what does it mean to his business, and how will he make better decisions? Please give me specific topics/Chapters we have studied and why that type of analysis will be important to Jesse and O Dang Hummus.