New York University Toyota Marketing Strategy & Substitute Products Discussion

Target Automotive Manufacturer?Toyota.

Taking into account Michael Porter’s five competitive forces, what do you think lies ahead for Toyota–as more manufacturers are looking at electric vehicles and climate warming and emission issues? Include the MP’s (5) Forces–are the forces/threats favorable or unfavorable to Toyota

2. What do you envision as Toyota’s competitive advantage.

3. What are the key strategic actions you should take?

details:

(1) You are part of the Marketing Team for an automotive manufacturer.

(2) The focus of the discussion forum—will revolve around your strategic actions that will include a focus of Michael Porter’s 5 Forces/Threats to engage and ensure you are prepared for an opportunity that – includes an electric vehicle that will clearly focus on climate change and minimizing greenhouse emissions. FYI—transportation sector is one of the largest contributors to US greenhouse emissions. Even if you are already in this market—you need to ensure you remain competitive—always focused still on your 4 P’s.

(3) To minimize a focus too broadly limit your thinking — US marketplace for launch or improvement of your existing line of vehicles.

(4) Sharing a document, created by PriceWaterhouseCoopers (PwC)—most of you know PwC is a multinational professional services company. This document is lengthy—you can read some of the key areas to get a sense of how the competitive landscape will give you a competitive advantage—remember using Michael Porter’s at the Industry Domains we need to understand the macro-level. Then – to give us/you that competitive advantage we focus at the micro-level. (I’ll attach to this document—but this document will be included when I Create the Group Discussion Forums). I’m sharing this document—because it gives you a sense of how important it is to understand trends in industries that can be valuable as you redefine/reposition existing businesses/product-markets and create new opportunities.

EASCY–acronym

E–Electrified

A–Autonomous

S–Shared

C–Connected

Y–Yearly Update

Your “to do”