Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring

New Target Markets

undefined

Determine any new markets for your strategy and describe how you will provide value to each target market.

undefined

Marketing Mix for New Target Markets

undefined

Determine adaptions for each new target market.

undefined

• Products
• Price
• Distribution
• Traditional Promotion
• Online Promotion

undefined

Marketing Implementation

undefined

Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions. 

undefined

Marketing Communication Channels 

undefined

Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed.

undefined   

Channel

Target   Market

Advantages

Disadvantages

 

Example: Direct mail

Middle class residential 

Can include coupons

Expense and low return rate for   given product

                                                           undefined

Strategic Actions

undefined

Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicate that the activity is complete. Insert or remove rows as needed.

undefined    

Action

Date    for Completion

Person/Role    Responsible

Standard/Metric

 

Example: Design flyer for direct   mail campaign

1/1/2021

J. Smith, graphic designer

Approval by senior marketing team   and legal

                                                           undefined

Monitoring

undefined

Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed.

undefined    

Action

Target

Person    Responsible

Inter-measurement

 

Example: Direct mail flyer

1100 new inquiries

Western regional manager

500 new inquiries first month of   campaign