Description
Case 9 – BoldFlash (I am sharing this case presentation as a PDF below)
Case Questions
- What are the main problems that the Mobile division is experiencing?
- How do the conflicting performance metrics of each group contribute to the problems?
- What is it about the current organization design and product development process that fosters the problems of coordination we see in the case?
- How does the divisions culture play a role in the discord? What has shaped this culture?
- What is the role of the business head, Cahill, in leading change?
- Should one particular group (marketing, manufacturing, etc.) or individual bear more of the responsibility than any other for fostering cross-functional coordination? Why or why not?
- To what extent is Cahill the cause of the problems? What about his predecessor, Jim Harrison?
- Were all of Cahills changes necessary?
- Did he do too much all at once? Or, Not enough?
- Is Cahills self-assessment accurate that he is a researcher, not a leader?
- If you believe that the changes Cahill made are insufficient, what additional changes would you make?
- How would you improve the organizations design to enable better coordination and collaboration between functions? Are people changes needed to enable the new design to be effective?
- How would you improve the product development process?
- Discuss the upcoming meeting. What should Cahill do to increase its productivity?
- You must provide a critical review to 1 posting made by one of my classmates (which I will of course share with you once one of my classmates posts their work)
