Description
Client No. 1 – A small bookstore would like to expand what it offers to customers.
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Client No. 2 – A small sheet music store would like to expand its business.
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Client No. 3 – A car detailing business would like to explore additional services for its customers.
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Choose just one of the clients above.
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- Write an introductory statement for this section, explaining the situation briefly. It is acceptable to invent a little more detail than what is provided above.
- Write a short paragraph for each of the following steps in the selling process:
- Identify potential targets – how would you determine the target customer? After thinking about the scenario, what target did you choose?
- Product offering – After determining the target, what product or service did you choose, and why? (Note: it is recommended but does not have to be a technology-related product or service)
- Competitive review – Explain any competition from other businesses that might make marketing your product or service difficult.
- The minimum wording for this part of the Assignment is 200 words.
- Do not use sources for this part of the Assignment; this is to be developed from your understanding of the scenarios.
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Part 2: Professional Networking
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After completing the readings and doing some light online research and thinking, develop your own ideas for professional networking.
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- In your own words, explain reasons for networking.
- In your second paragraph, describe places and processes that you personally could use as a Consultant to develop your own professional network. Include which ideas are most valuable and why.
- The minimum wording for this part of the Assignment is 160 words.
- This section is to be developed from your understanding of the concept and critical thinking; do not use source material.
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Part 3: Research and Interpretation
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The consultant needs to build negotiation skills. Perform research on the Internet and find an article that details negotiation techniques.
