Description
it is group project and this week we are doing the marketing part and my part in the marketing is Customer Analysis & Demographic Market Segments so you are not doing the whole part you only need to do the Customer Analysis & Demographic Market Segments and here is what my part should have
- Customer Analysis
- Total Market Size
- Target Market trends growth/shrinkage
- Market Potential and realistic future forecast
- Barriers to entry such as technology, qualified employees, high startup cost
- 2 Demographic Market Segments:
- Age – History
- Gender
- Marital Status Family Life Cycle
- Income Social Status
- Education Social Status
- Purchase behavior
- Communication Style
- Geographic
- Other
here is the project
Current Products/ Service problem to solve: Jan-Pro Cleaning and Disinfecting provides service to facilities using advanced technologies.
- Problem Characteristics: With the continued COVID-19 pandemic, Jan-Pro Cleaning and Disinfecting provides business owners of all kinds of cleaning service and safety measures to help maintain a safe environment for tenants, employees and customers.
- Problem effects on stakeholders: The stakeholders and franchise owners are earning about 55% lower than the national average.
- Why is it important: It is an affordable product to provide services but little to no benefits in being a stakeholder.
Problem characteristics:
- Uniqueness: During this unprecedented time, Jan-Pro Cleaning and Disinfecting offers service to go beyond regular janitorial cleaning for business according to the protocols by the CDC. The people who provide the cleaning services are owner-operators, which means they deal with everything for the client.
- Niche: They have up to date cleaning products and technologies, with strict cleaning standards.
- High/Low Cost: Jan-Pro also has a patent on their disinfectant, as well as a satisfaction guarantee, which clients find appealing.
- Distribution Channel of product/service: They have a wide range of distribution channels, such as auto dealerships, business offices, daycare centers/preschools, banks, warehouses, medical facilities, restaurants, and universities. The rate of service depends upon a few factors but typically ranges from 0.05 to 0.15 cents a square foot. In a more accurate sense, a smaller office is about $600 a month while a larger office ranges from $3000 to $5000 a month depending on the services required.
Part 2
- Industry History
- Jan-pro Company operates in a commercial cleaning industry that is a financial contributor to many if the right process is taken into consideration.
- The cleaning industry works well in overpopulated areas.
- Being close to the vital market proximity ensures that every company within that business enjoys the opportunities that deal with commercial cleaning.
Jan-Pro Cleaning and Disinfecting major competitors
Allied Facility Care
- The company is well known in Fort Worth and Dallas, where it is known for providing commercial cleaning services to the community for over twenty-five years.
- Its mission is to offer the best services to its customers and requires them to pay significant attention to what has made the company successful but not just their facility needs.
Strengths
- Allied Facility Care strength is the experienced services in commercial office cleaning, janitorial cleaning services, commercial cleaning services, restraint cleaning, floor cleaning, all of which is done traditionally.
Weakness
- The major weakness of the company is the lack of diversification. The company only concentrates on traditional cleaning methods, and its primary market is only in two areas.
Strategies and niche
- The company is well equipped with a variety of specialists. This becomes one of the most acceptable company choices for commercial, janitorial, and green cleaning clients.
- In addition to those in need of office assistance cleaning and in-depth floor cleaning, the recommended specialists help the floor look new and turn around the office appearance.
Jani-King International
- Jani-King International Company is among the best commercial cleaning companies in the world. The company has over one hundred and twenty support offices that are located in ten countries.
- Throughout the international network of at least 7500 franchisees, the company offers an excellent commercial cleaning program to different types of clients who range from manufacturing facilities, restaurants, universities, sporting venues, hotels, hospitals and buildings.
Strengths
- The strengths of the company are the primary service experienced which they have practiced for decades.
- In addition to the decades, they understand what their franchise wants and try to provide them.
- Furthermore, the company paid significant attention to training, support, and opportunities, which acted as a significant factor in its success.
Weakness
- The major weakness that exists is the communication gap between the company and the client.
- Since there are over 7500 franchisees, it becomes complicated to communicate with the organization since it is difficult to know which will respond.
Strategies and niche
- The strategies that the company is using is franchising.
- It has managed to franchise its services to over seven thousand units meaning that its brand is well known in more than ten countries.
- Since it wants to maintain its reputable brand, it offers training, support, and opportunities to the franchisee to meet the customers’ demand.
Pro-Clean Janitorial Services
- Pro clean janitorial company is one of the leading facilities that provides facility maintenance and commercial cleaning services.
- The organization is known for its premier expertise for all janitorial, commercial offices and buildings, infrastructures, property maintenance and restaurants cleaning.
Strengths
- Premier expertise for all janitorial, commercial offices and buildings, infrastructures, property maintenance and restaurants clean.
Weakness
- The major weakness is that the company has not taken diversification of clientele. Its only focus is on Toronto and its environs.
Strategies and Niche
- Utilization of skills helps in maximizing its reputable brand and get recognized by clients all over Toronto.
B. Product History
- The company uses a different kind of products to exercise its cleaning services. One of the primary products is the colour code.
- The company has adapted the product since it was processed in the 1990s by the British Institute of Cleaning (BICSc). The aim of choosing this kind of product is because it has various environmental and health benefits that work well for the cleaning companies.
Product Features
- The products have different colours, and they are used to clean various places which need soft scrubbing.
What Problem Does Product Solve
- The product helps contain the germs transfer from the surface that has been cleaned and from room to room. Since the products come in different types, each type of colour coded is used in a different place that can be contaminated.
Product Category Sales
- The items within the listed items in the inventory are colour coded depending on the stock’s existing level. The colour-coded products give the consumer a visual indication to identify when the stock is plentiful or at the same time low.
- Also, they help in the purchasing catalogue since they are often designed to give the users the potential to apply the said colour-coded products in different categories.
Market Share Trend
- Jan-pro is one of the best-known organizations in the world in the field of cleaning and disinfection. Since it does not operate in a monopoly market, it faces stiff competition from its competitors.
- In terms of market share globally, the company’s demand exceeds $160 billion annually, and it is expected to increase to $175billion in the next three years.
- Since the year 2012, the company has managed to grow its market share by 31.6% globally compared to its competitors, whose market share has increased by 24% on average.
C. Company History
- Jacques Lapointe established the Jan-pro company in the year 1991 in Providence, Rhode Island.
- The company started franchising in 1992, where it offered both single-unit and master unit franchises.
- Since then, the company has grown tremendously to at least ten thousand units in the United States of America and Canada. When the company was starting.
Major Changes
- One of the significant changes that the company has adopted is the protection of the customer’s personal information.
- According to its progressive privacy policy, the company put into practice the practices and policies applicable within its site and when the customer’s services are collected offline. This kind of privacy policy makes the customers have confidence in the company hence its success.
Mission and Vision Statement
- The company’s mission statement is “to help people realize their dreams of business ownership through service industry franchising”.
- The vision statement is “to continually innovate a reliable, best in class mentoring and support framework to help our franchisees and associates grow and prosper; and, to maintain a professional environment of integrity, trust and mutual respect that nurtures strong, lasting and mutual relationships within our network of owners and associates”.
D. Organizational plan
E. Leadership Styles
The organization uses transformational leadership skills to manage at least 10000 units. The leadership styles encourage, inspire, and motivate the franchisee to continue offering services to their clients and maintain the organization brand name.
F. Hiring Practices
- The company takes into considerations the resourcing strategy within human resource management to hire employees.
- The employee is hired based on their qualification at the right time and using the right process.
- Once hired, they undergo training to equip them with the necessary skills required to work in different sectors.
Part 3
Technology Available:
- Jan-Pro Cleaning & Disinfecting requires franchise owners to obtain extensive certification on brand standards, the latest technologies, branded programs, and the latest cleaning techniques.
- Equipment that are used are HEPA-rated vacuums, high-performance cloths and mops, and eco-friendly cleaning solutions.
- Jan-Pro Cleaning & Disinfecting enviroshield system is a system similar to the same system used to disinfect hospital operating rooms.
- Electrostatic sprayer and electric charge are tools to help disinfect surfaces and its finalize with a surface treatment that prevents bacteria and viruses from living on the surface.
- Extensive inspection checklists are used to measure its work, no spot, nook, or cranny is overlooked.
Primary Research Collection
Personal Interview:
- A clean workplace is the right of each and every worker, and brands like Jan-Pro Cleaning & Disinfecting are proud to protect businesses of all kinds with our industry leading cleaning and disinfecting services. – Gary Bauer, President of Jan Pro System International.
- Now more than ever before it is paramount that business owners have a cleaning and disinfecting plan in place to keep their employees and customers safe from COVID-19, the common cold, and the fue. -Gary Bauer, President of Jan Pro System International
- The commercial cleaning brand culture is built on trust, reliability and excellence in cleaning.
- Jan-Pro provides recommendations for business owners and employees tips to follow.
Focus Groups:
- Jan-Pro provides services to many facilities like healthcare, school, auto dealerships, banks & financial institutions, business offices, daycare centers & preschools, Fitness centers.
Survey data collection and analysis
- Due to Covid-19 pandemic, businesses of all institutions have reached out to Jan-Pro Cleaning & Disinfecting to provide services to keep employees, customers and tenants safe.
- The pandemic has given Jan-Pro opportunities to expand into new communities including Tallahassee, FL,; Valdosta, GA; Dothan, AL; Knoxville TN; Mobile, AL; Salem, OR; and Dove, DE.
Customer purchase data
- Database analysis enables a company to personalize their marketing campaign. Jan-Pro collects personal information about the following sources:
- Contact information Jan-Pro receives from the site, such as name, address, phone number and email address.
- Information that is submitted to jan-Pro including inquiries and questions.
- Information about transactions and experiences with Jan-Pro when responding to surveys or feedback.
- Information as part of the franchise application process, including financial information, employment and educational background, and demographic information.
Technology Advancement
- All franchise owners can manage online, along with user friendly websites for clients.
- They carry up to date equipment as well as patented cleaner for their machinery.
Part 4
SWOT Analysis
Internal Factors
Strengths
- Largest commercial cleaning franchise brand in the country.
- Help business owners of all kinds by providing cleaning safety measures to help create a safe environment for tenants, employees, and customers.
- Technology available to disinfect businesses and facilities of all kinds.
and here is an example for how to do it
