ENGL1102 ISU Print Advertisements Analytical Review

Analyzing Print Advertisements

In this assignment, have been provided with two print advertisements for Bell Telephone: One from the 1950s, the other from the 1970s. This assignment requires you to:

1. Explain how gender roles are communicated through advertising, drawing from advertisements’ graphics, headlines, and body text, to support, 
2. Determine the advertisements’ creators’ attitudes toward gender roles, drawing from specific visual elements for support,
3. Compare and contrast advertisements’ attitudes toward gender roles, using each ad’s text and graphics for support,
4. Evaluate effectiveness of advertising choices,
5. and compare and contrast each advertisement’s message.

This assignment’s grade will be based on your ability to follow directions and to develop and clearly articulate your responses to each question. Combined, your responses should be at least 300 words. 

Analysis Synthesis: Prewriting

This assignment provides you with the opportunity to receive individualized guidance, feedback, and assistance with your analysis synthesis essay.

For this assignment, you will need your textbook; the print advertisement(s) or commercial(s) you will analyze in your essay; and the readings you will apply to these advertisements (Fowles’ “Advertising’s 15 Basic Appeals” and/or Bovée et al.’s Advertising Excellence chapter, both of which are in the “Assigned Readings: Fowles’ Fifteen Basic Appeals” and Bovée et al.’s Advertising Excellence” folder in our Week 4 block.).

This assignment will require you to:

1. State which option you will pursue for the essay,
2. Determine which analytical principle(s), or tool(s), you will apply to your advertisements,
3. Identify the kinds of ads you will use,
4. State which specific commercial(s) or print advertisement(s) you will analyze,
5. Explain how each advertisement’s “parts” illustrate, support, and prove (or disprove) your chosen analytical tools,
6. Define your purpose for analysis,
7. Create a working, two-part thesis,
8. and develop a tentative/working outline for your essay.