Description
Research Brunswick Boats
They have grown their boat sales in a variety of ways.
- Discuss those ways over the past 10 years (10 points)
- Devise methodologies and strategies they may employ to accomplish this desired stretch goal (i.e. your Strategy)
- Develop a Financial, Customer, Internal Business Practice and Learning/Growth Thrust Perspective you might employ for alignment of these components against the overall Strategy
- Build the Strategy Map, robust enough to show/describe these 4 major thrusts to achieve such a robust strategy goal.Build your strategy map by efficiencies, growing new business and opportunities, and/or discarding business (see Figure 1 below)
- Using these four (4) Strategic Thrusts, use Principles we learned in class to list/describe two (2) potential Themes (each) as ways of unlocking potential benefit with each
- In this problem, you are building the framework of a Balanced Scorecard to unlock benefits of Brunswick Boats Processes/Infrastructure/Intangibles to help achieve the Financial Stretch Goal.
- What Strategic Objectives relate to your 8 Themes (3 each)?
- What Strategic Measures relate to your Strategic Objectives (including down to you as an employee)?
- Populate a Balanced Scorecard (examples structure shown in this exam from Mobil Lecture) with your chosen results (using as much paper as you need DONT JUST PUT BULLETS IN THE FIGURE BELOW).Be descriptive and specific as you are being graded on depth of understanding, and compared to the answers of other classmates.
With ready cash available and a desire for fun on the water, Brunswick Boats desires to increase revenues and profits. They specifically want to increase EBIT by 10%, a stretch goal
(90 points)
