You will use at least one economic concept from the chosen chapter (can be any chapter from 1-7) covered to perform your analysis. The case is attached, however the textbook chapter is not. The ebook can be accessed online from McGraw Hill Connect by signing into my account and a username and password will be given to whoever is going to be writing it. The textbook is called Managerial Economics and Business Strategy 9th Edition by Michael R. Baye and Jeffrey T. Prince. In order to receive credit each paper must be 2-3 pages long. This is not including headings nor titles and must be written in Times New Roman font, double spaced.