1. View at least two of the following effective and ground breaking campaign ads: Lyndon Johnson’s “Daisy” ad (1964), Ronald Reagan’s “Morning in America” ad (1984), George H. W. Bush’s “Willie Horton” ad (1988), the Swift Boat Veterans for Truth’s “Pessimism” ad (2004), and Barack Obama’s “Big Bird” and “47 percent” ads (2012). Most of these ads are available via YouTube. Identify which ads you viewed and include any thoughts you had about the message sent by and about the Presidential Candidates during the campaign process.

2. Information is presented through the internet, podcasts, television, and radio. Which form of media has the biggest impact on your political opinion? Has American Mass Media become too powerful in shaping politics and public opinion? Why or why not?

3. What is the watchdog function of the news media in politics? Briefly describe one story that was covered by the media (mentioned in the text or from your recent memory) the reflect the watchdog function of the press