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Week 2
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Strategic Planning and Organizational Management in Healthcare APA Style Reply
discuss how ethnicity and race of Oakland and Upper Marlboro affects Kaiser Permanente in providing care to its members in these two locations Reply to each Peer about their post.
discuss how ethnicity and race of Oakland and Upper Marlboro affects Kaiser Permanente in providing care to its members in these two locations Reply 1 to Tom:
When looking at this breakdown it is truly important to understand the breakdown of data when it comes to these two separate locations. It also is extremely important to understand the overall demographics of these locations. From this information, it is not clear which percentage of this population is currently using Kaiser Permanente health services. From a strategic planning perspective, it would be vital to look at this data and determine a breakdown by the payor as well. Remember that socioeconomic class and adjusted gross income could have a serious impact on reaching certain populations (Watson, 2018). For example, lower-income families may not have access to the same health insurance plans that are accepted by Kaisers health care centers, or the admission costs are extremely high because these patients are out of network. There are so many societal factors that could play a role in the overall environment that is impacting Kaiser’s business endeavors. In Oakland, since there is a more diverse community, it would be helpful to do a community assessment and do community outreach to see what the patients would value most and improve their experience (Watson, 2018). It would be interesting to do a subset analysis of the population that needs care by age and gender as well. This would help with the marketing approach and being able to structural incorporation of the organization to support their patient demand and differentiate from their local competition. In Marlboro, MD it is important to find out what the customers prefer and evaluate how the organization provide the highest quality access to care to patients. Again doing community outreach and education will be helpful In evaluation and strategy. One thing that important to note in a community like this, is that there may be distrust of healthcare or by different socioeconomic classes. Having staff that is racially sensitive or culturally diverse can help improve inclusion and improve the patient experience and instill more trust. Optics are huge from an external perspective for all organizations and providing the best quality of service begins externally and flows internally.
Reference:
Watson S. L. (2018). Strategic healthcare management: Planning and execution (2nd ed.). Health Administration Press.
discuss how ethnicity and race of Oakland and Upper Marlboro affects Kaiser Permanente in providing care to its members in these two locations Reply to Priscilla:
Organizational structure and strategy is important for healthcare organizations. When it comes to organizational structure, it plays a significant role in how communication and operation works in healthcare organizations. In order to be successful, healthcare organizations must be able to understand their external environment when creating a strategic direction. The external environment is composed of many parts, but its influences fall into two categories. One of the categories is societal factors. Watson (2018) states that “the societal environment encompasses general economic conditions, population demographics, cultural values, governmental regulations, and technology” (p. 27).
Based on the information provided, Kaiser Permanente has medical centers located in both Oakland, CA and Upper Marlboro, MD. However, the race and ethnicity of these two locations vary dramatically. In Upper Marlboro, Maryland, it is composed of 34.3% white, 62.3% black, and the rest, whereas Oakland, California is composed of 27.3% white, 27% Hispanic, 23.6% black, and the rest. In these two locations, the ethnicity and race of Oakland and Upper Marlboro affects Kaiser Permanente in providing care. When it comes to ethnic and racial minority groups, they “tend to use healthcare services differently and experience higher rates of disease” (Watson, 2018, p. 27). Furthermore, ethnic and racial minority groups have different preferences regarding lifestyle and culture; for example, their food choices, use of tobacco, openness talking about disease, and participation level in sports are different (Watson, 2018, p. 27). Because of the different preferences in lifestyle and culture, this can have an effect on the occurrence of disease or illness and the amount or quantity in the use of healthcare. Therefore, in order to provide care for ethnic and racial minority groups, Kaiser Permanente will need to be able to understand the differences in the utilization of healthcare in this population. By doing so, it can help Kaiser Permanente to evaluate their external environment in order to provide care that will be suitable for the needs of this population.
References
Watson S. L. (2018). Strategic healthcare management: Planning and execution (2nd ed.). Health Administration Press.
