Directions

Be sure to use appropriate grammar/spelling, and cite all sources in APA format. Initial posts are due by Wednesday of each week. At least two secondary posts to colleagues is due by Sunday of that week. Posts should be distributed over three or four separate days. The initial post should be a minimum of 250 words. Secondary posts should be a minimum of 100 words.

Discussion Prompt(s)

The product life cycle explains the sales and profits of a product or service over its lifetime. In the New Shoes Simulation you have the option of keeping the basic version of the athletics shoes (version 0) or engaging in the development of a new product addressing product breakthroughs (up to version 6). How will you determine when it will be best to proceed with product development while considering the implications on the product life cycle of your athletic shoe brand?